Event Details

Demographic and technological transformations are the new workplace reality, forcing HR and organizations to reimagine how work gets done to ensure business competitiveness.  Learn how you can drive business success by harnessing the power of workplace flexibility (“workflex”) to manage these workforce changes and support your organizational goals and strategy.  Explore how workflex can add value to the bottom line at your organization by improving retention and employee health and well-being, reducing absenteeism and real estate costs, and increasing productivity with better engagement and a solid business continuity strategy.  This session will also help you make a strong business case for the value of workflex to your leadership team, using strategic workforce planning data and performance metrics, and by benchmarking your worklife offerings and leveraging other resources available under the SHRM-Families and Work Institute partnership.  

Martha Ramirez, SHRM-SCP and CAE is the Divisional Director, Central for the Society for Human Resource Management (SHRM) where she has worked since 2006. Previously, she was the Regional Manager for the North Central Region at SHRM.  Prior to SHRM, Martha had 11 years of HR experience in the finance and manufacturing industries. 

Martha's primary responsibility is to help SHRM members, volunteer leaders, HR professionals and their organizations find rewarding ways to get engaged in our chapter structure, the profession and with SHRM.   She is also responsible for assisting state councils and local chapters with their strategic planning and operational goals.

Martha holds a Bachelor of Science degree from DePaul University in Chicago.  She is a lifelong resident of the Chicago area and resides in the western suburbs with her family. She enjoys traveling, reading and meeting new people, all things she incorporates in her position with SHRM.

Reservations not cancelled 24 hours prior to the meeting will be charged the cost of the meal.